It may sound ridiculous but... out of the gates, subscription was not a top priority for one of my fast-growing supplement companies.
With new-er systems, processes, and exciting growth... we were riding the acquisition train hard and allocated very minimal resources to growing and nurturing our subscriber base.
But then it happened...
Facebook shut down our account, and we were flatlined.
Since Facebook was our main source of traffic, we had to scramble to keep the lights on.
Then, holiday shipping delays.
Then, labor shortages.
From under an avalanche of overwhelm — peered our loyal community of subscribers... which would prove to be the saving grace in our company's darkest time.
Had we relied solely on initial acquisition (with life's most unpredictable challenges looming), my company would not be here today.
Thankfully, after MUCH guidance and support from our helpful GIVE community, we were able to bob and weave through each hurdle... establishing new systems, backup plans, and safety protocols along the way.
We are back live on Facebook, but if we lost it all again tomorrow, I know we would be just fine because of these (albeit) painful experiences.
Pains that I would never wish on anyone (especially you).
For these reasons and more, I reached out to my core group of 'go-to' friends, colleagues, and mentors to join me in a profitability workshop.
A workshop designed with two things in mind...